Co-creating the future of fashion with Google
Google's Envisioning Studio and Google Labs worked with designers Jane Wade and Sergio Hudson to build custom tools in Google Flow ahead of New York Fashion Week. Wade used hers to virtually style runway looks before making physical samples; Hudson used his to plan a show on a tight budget.
What the article says
On September 18, 2026, Google published an article on its Envisioning Studio, supported by Google Labs, working with independent fashion designers Jane Wade and Sergio Hudson, who built custom tools in Google Flow ahead of New York Fashion Week. The starting point is that independent designers spend much of their time on administrative work and logistics, leaving little time for design.
Jane Wade used a styling tool to map her looks onto digital models and test combinations of hair, makeup, accessories and garments; in-person casting and fittings can take up to three days. Sergio Hudson used a runway visualization tool to simulate his show on a tight budget, adjusting the venue, lighting and props and refining model walking paths. Google says anyone can build custom tools in Flow by describing the need in natural language, with no coding.
Read the official article AnnuIA profile
Summary written by AnnuIA in its own words from the official page of Google (IA). The content and rights belong to the publisher: please read the original article.