NVIDIA transforms European retail, from digital discovery to physical operations
European retailers and fashion brands use open AI models and physical-AI tools such as digital twins and simulation for online commerce, product discovery and warehouse operations. Examples include Shopify, Zooplus and Otto Group.
What the article says
At GTC Berlin, NVIDIA shows how European retailers use open models and physical AI (robotics, digital twins) from online commerce to logistics. Shopify post-trained open models including Nemotron 3.5 Lightning for the GraphQL sub-agent of its Sidekick assistant, reporting serving costs cut by 90% and responses 7 times faster. Zooplus reports 86% search accuracy on a prototype, Photoroom processes about 40,000 images a day for Vestiaire Collective, and L'Oréal moves from several months to a few hours of ingredient screening.
On the physical side, Otto Group is extending its human-supervised autonomous warehouse, built with Reply on Omniverse, to its Haldensleben site in Germany, and ALLSIDES builds digital twins of objects in minutes. Nebius presents three NVIDIA retail blueprints in early access: a store-manager assistant, inventory simulation and an agentic fine-tuning loop.
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